Privacy Policy

Logosell · v2.1 · Effective [EFFECTIVE DATE] · Home

1. About this policy

This Privacy Policy explains how [LEGAL ENTITY NAME] Ltd (company no. [COMPANIES HOUSE NUMBER]), registered at [REGISTERED OFFICE ADDRESS, UK], collects and uses your personal data as the data controller for Logosell. We are registered with the Information Commissioner's Office (ICO), registration [ICO REGISTRATION NUMBER]. Contact our privacy team at privacy@logosell.app. Effective [EFFECTIVE DATE] (v2.1).

2. The data we collect

Account & profile: name, email, city/approximate area, handle, bio, photo, membership tier. Verification: a guided selfie and its result, peer vouches (see section 4). Content: your Listings, photos/video, messages, reviews, Q&A, saved searches, circles. Location: approximate location for "near me" (coarsened) and, if you choose, precise live location shared during a meetup. Usage & device: app interactions, device model, OS, app version, IP address, identifiers, crash/diagnostic data. Support: messages you send us. Advertising: ad identifiers and interaction data via our ad partner. We do not collect payment card or bank details.

3. How we collect it

Directly from you (when you register, verify, list, message or contact us); automatically as you use the app (device, usage, approximate location, ad identifiers); and from others (a Member who invites or vouches for you, or reports you).

4. Verification & biometric data (special category)

Our verification uses a selfie to help confirm you are a real, unique person. Depending on how it is processed this can involve biometric information, which is "special category" data under UK GDPR. We only carry out this processing with your explicit consent, which you give when you choose to verify, and rely on Article 9(2)(a) (explicit consent). You can withdraw consent and ask us to delete your verification data at any time by emailing privacy@logosell.app; this may limit access to features that need verification. We do not use verification data for advertising.

5. Why we use your data & our lawful bases

To provide the Service — create your account, show and match Listings, enable messaging and deals (lawful basis: performance of our contract with you). To keep the marketplace safe and trusted — verification, moderation, fraud and abuse prevention, enforcing our Terms (legitimate interests, and legal obligation where applicable). To verify identity using biometrics (explicit consent). For advertising and analytics (consent where required, otherwise legitimate interests). To meet legal duties — e.g. HMRC/DAC7 reporting, responding to lawful requests, Online Safety Act duties (legal obligation). To communicate service messages and, with your consent, marketing. You can object to processing based on legitimate interests and withdraw consent at any time.

6. Location data

We use a coarsened (approximate) location to show items near you and to auto-fill your area. Precise, live location is only used if you actively turn on live-location sharing during a meetup, and only for as long as you share it. You can control location permission in your device settings.

7. AI processing

Some features send your Content (e.g. a listing photo or text, or a report) to our AI provider, Anthropic, acting as our processor, to generate suggestions, moderate content or triage reports. This is done to operate and protect the Service. We instruct our AI provider not to use your data to train their models. AI-assisted moderation always has human oversight for significant decisions (see section 13).

8. Advertising & analytics

We may show ads via third-party networks (e.g. Google AdMob) that use device/ad identifiers to select ads and measure performance. You can reset or limit ad personalisation in your device settings, and members with an active Seller Pass or ad-free pass see no ads. We use limited analytics to understand and improve the app.

9. Payments

We do not process payments between Members and never see or store your card or bank details. If you buy a paid extra (Promote, Boost or the Seller Pass), it is handled by the Google Play Store under its own privacy terms; we receive only confirmation of your purchase or pass status so we can apply the benefit.

10. Who we share data with

Processors acting on our behalf under contract: hosting and database (Supabase), AI (Anthropic), app distribution, advertising, maps and analytics (Google). Other Members: only what is needed to use the Service (e.g. your profile, Listings, messages, and location you choose to share). Authorities and third parties: where required by law, to comply with HMRC/DAC7 or the Online Safety Act, to respond to lawful requests, or to protect rights, safety and the Service. Business transfers: to a buyer if we sell or reorganise the business, under confidentiality. We do not sell your personal data.

11. International transfers

Some processors (e.g. Anthropic and Google) may process data outside the UK, including in the United States. Where they do, we rely on appropriate safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You can ask us for details.

12. How long we keep it

We keep personal data only as long as needed for the purposes above and our legal obligations: account and profile data while your account is active and for a reasonable period after; verification data only as needed to maintain your verified status or until you withdraw consent; messages and Listings for the life of your account and as needed for safety and legal reasons; and moderation, fraud, tax and legal records for as long as the law requires. We then delete or anonymise it.

13. Automated decisions & profiling

We use automated tools for trust signals (e.g. reputation, connection distance) and to help detect prohibited content, scams and abuse, and to triage reports. These may influence what you see or flag content for review. We do not make decisions that produce legal or similarly significant effects on you (such as a ban) solely by automated means — a human reviews such decisions, and you can request human review, express your view and appeal (see our Terms).

14. Your rights

Under UK GDPR you have the right to: access your data; correct inaccurate data; erase data ("right to be forgotten"); restrict or object to processing; data portability; and withdraw consent (including for biometric verification) at any time. You can exercise most of these in the app (data export and account deletion) or by emailing privacy@logosell.app. We will respond within one month. If you are unhappy, you can complain to the ICO at ico.org.uk or 0303 123 1113.

15. Security

We protect your data with measures including encryption in transit, row-level security on our database, least-privilege access controls, rate limiting, optional two-factor authentication for your account, and secure storage of session credentials. No system is perfectly secure, but we work to protect your data and will notify you and the ICO of a breach where the law requires.

16. Children

Logosell is strictly for those aged 16 and over. We do not knowingly collect data from anyone under 16; if we learn we have, we will delete it.

17. Cookies, storage & SDKs

The app uses on-device storage and third-party SDKs (for example for ads, maps, crash reporting and secure session storage) that may set identifiers. We use only what is necessary to run the app plus, where required, what you consent to. You can manage ad identifiers and permissions in your device settings.

18. Changes & contact

We may update this policy and will notify you of material changes in the app. For any privacy question or to exercise your rights, contact privacy@logosell.app. [LEGAL ENTITY NAME] Ltd, [REGISTERED OFFICE ADDRESS, UK]. ICO registration [ICO REGISTRATION NUMBER].